How we work
Disciplined, goal-focused investing.
No market timing and no product-of-the-month. Your goals, a plan matched to each one's horizon, digital execution and regular tracking.
The engagement
Four steps, in this order, every time.
- 01First conversation
Understand your goals
Your income, commitments, dependants, time horizons and risk profile — and the life goals the money is meant for.
- 02Planning
Build a goal-based plan
Each goal gets a target amount, a date and a monthly or lumpsum investment, with schemes chosen to suit its horizon and liquidity needs.
- 03Onboarding
Paperless execution
KYC, onboarding and transactions processed digitally through BSE StAR MF / NSE Invest, with units always held in your own name.
- 04Ongoing
Track and review
Follow every investment 24/7 on your client portal, with periodic reviews to rebalance and realign the portfolio as life changes.
What we hold to
Discipline and consistency over market speculation
Successful investing is less about predicting markets and more about staying invested through them. We help you set up SIPs you can sustain and a plan you can stick with.
Goals first, products last
Rather than generic product recommendations, we start from your life goals — retirement, a child's higher education, a home, or a multi-generational legacy — and work backwards to the investment.
Horizon and risk decide the portfolio
Scheme selection is aligned with each goal's time horizon, liquidity needs and your risk profile. Money needed in three years and money needed in twenty years belong in different places.
Transparent and compliant distribution
Direct execution under an individual ARN, ensuring transparency, long-term relationship portability and regulatory accountability. We are paid trail commission by asset management companies.
Paperless, institutional-grade execution
Onboarding and transactions are processed digitally through BSE StAR MF / NSE Invest, with units always held in your own name.
One transparent view of everything you own
Every client gets a dedicated digital portal to track mutual fund investments alongside non-MF assets, on web and mobile, 24/7.
What we are not
A distributor, not an adviser.
2i WealthPlus Financial Services is an AMFI-registered mutual fund distributor (ARN-266652). We are not registered with SEBI as an Investment Adviser, and the distinction is a legal one worth understanding.
A registered investment adviser charges you a fee and owes you a fiduciary duty. A distributor is paid by the asset management company and must recommend suitable schemes, but is not held to that same fiduciary standard.
If you would prefer fee-based advice, you should consult a SEBI-registered Investment Adviser.
Full disclosures